Beyond Retro

Spent some time during Saturday afternoon in the Beyond Retro vintage store on Åsögatan on Södermalm in Stockholm.

Found and bought a very intriguing blue and white Lacoste tracktop. It looks early 70ies and carries some interesting necklabels: a Chemiste Lacoste label with a blue croc, a label of IZOD, including the words by Odlo of Norway, and a third necklabel carrying the words Odlo, Made in Norway. Fascinating! A Norwegian Lacoste Tracktop!

Some Googling revealed the following: IZOD Lacoste was a brand name licensed by Lacoste to IZOD from 1952-1993. While IZOD was already established in America, the name "Lacoste" was added for prestige and introducing "Lacoste" to the American market. IZOD/Lacoste hit its peak popularity in the late 70's. Odlo of Norway was a Norwegian Skiwear company that had a license to produce Lacoste/IZOD apparel for the Norwegian market in the 60ies and 70ies.

Also bought a 60ies shirt made by GANT Shirtmakers for Nathan's Men's Shop in Galveston, Texas, USA. The shirt type is called The Hugger. With some very cool necklabels.

http://www.beyondretro.com