Friday, April 17, 2009

NY Times: Riding the It Factor

It has plenty in common with recent extravagances. Like the Range Rover or the Sub-Zero fridge, it has a solid frame designed for function. Like a Louis Vuitton trunk, it has a chic design and a patina of history stretching back to the 19th century. And like a bottle of San Pellegrino, it evokes that genteel way of life that Europeans are always going on about.

This new It object is the glossy black Dutch bicycle, its design unchanged since World War II. Increasingly imported to the United States and starting to be seen on the streets of New York (and in the windows of at least one clothing store), it appears to have everything a good craze needs. That includes a hefty price tag — usually between $1,000 and $2,000 — and a charming back story about how the bikes have been an indispensable part of the picturesque Dutch cityscape for decades.

...continue reading this article at http://www.nytimes.com/2009/04/16/fashion/16CODES.html?_r=1&ref=fashion

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